The question we get asked most is whether our snacks are actually healthy. We have stopped answering it. The honest answer depends on what you are comparing them to and what else you ate that day, and anyone who answers it for you is selling you something.
So here is the alternative: every ingredient in all seven products, with the percentage of each, exactly as it is printed on the pack. Read it and decide for yourself.
One rule makes this readable. By law, ingredients are printed in descending order by weight. Ingredient number one is what you are mostly eating. That single rule tells you more than any claim on the front of a box, and it works on our packs and on everybody else's.
Every Ingredient. All 7 Products.
The complete printed list for everything we make, with percentages and allergens for all seven products, the four things we would rather you heard from us, and a five-step method for reading anybody else's label the same way.
Download the guide (PDF)Free, no sign-up, opens straight away.
Power Bites: 11 ingredients
Dates first, and by a distance. This is the one people mean when they ask what eleven ingredients can possibly be in a snack bite.
- Dates 53.8%
- Rolled Oats 10.8%
- Cashew 6.3%
- Almond 6.3%
- Raisins 5.4%
- Desiccated Coconut 5.4%
- Ghee 5.4%
- Flax Seeds 2.2%
- Sesame Seeds 2.2%
- Pumpkin Seeds 1.1%
- Sunflower Seeds 1.1%
No refined sugars. The sweetness is the dates.
Allergens. Contains Tree Nuts (Cashew, Almond), Sesame Seeds, Milk (Ghee). May contain traces of other tree nuts, peanuts and seeds.
Royal Bites: 9 ingredients
The date-free one, sweetened with jaggery instead.
- Roasted Gram Flour 22.0%
- Peanut Butter 22.0%
- Jaggery 13.1%
- Peanuts 11.0%
- Ghee 11.0%
- Cocoa Powder 6.6%
- Cashew 5.5%
- Almond 5.5%
- Pumpkin Seeds 3.3%
No refined sugars.
Allergens. Contains Peanuts, Tree Nuts (Cashew, Almond), Milk (Ghee). May contain traces of sesame seeds and other nuts.
Peanut-Sesame Delights: 4 ingredients
The shortest list we print. You can count it on one hand, and there is no fifth ingredient hiding at the bottom.
- Dates 50.0%
- Roasted Peanuts 40.0%
- Sesame Seeds 6.0%
- Ghee 4.0%
No refined sugars. Four ingredients, adding to one hundred.
Allergens. Contains Peanuts, Sesame Seeds, Milk (Ghee). May contain traces of tree nuts.
Millet Butter Cookies: 7 ingredients
Jowar first, real butter second, and desi khand doing the sweetening.
- Sorghum Flour (Jowar) 30.8%
- Salted Butter 28.8%
- Desi Khand 15.4%
- Oats Flour 11.5%
- Almond Flour 11.5%
- Vanilla Extract 1.2%
- Baking Powder 0.8%
Millet-powered and naturally sweetened. No maida, no palm oil.
Allergens. Contains Tree Nuts (Almond), Milk (Butter), Gluten (Oats). May contain traces of peanuts and sesame seeds.
Roasted & Salted Cashews: 2 ingredients
There is not much to say about this one.
- Cashew 99.8%
- Iodized Salt 0.2%
No added sugars. No oil, because roasting does not need any.
Allergens. Contains Tree Nuts (Cashew). May contain traces of other tree nuts, peanuts and sesame seeds.
Millet Coconut Cookies: 9 ingredients
Jowar and butter share the top, with real desiccated coconut for the crunch.
- Sorghum Flour (Jowar) 22.2%
- Butter 22.2%
- Milk 16.7%
- Desiccated Coconut 14.9%
- Oats Flour 11.1%
- Desi Khand 11.1%
- Baking Powder 0.7%
- Vanilla Extract 0.7%
- Iodized Salt 0.4%
Millet-powered and naturally sweetened.
Allergens. Contains Milk (Butter), Gluten (Oats). May contain traces of tree nuts, peanuts and sesame seeds processed in the same facility.
Millet Choco Cookies: 13 ingredients
Our longest list, and the one worth reading slowly. Two millets, jaggery, and real dark chocolate chips rather than a flavouring.
- Sorghum Flour (Jowar) 26.8%
- Jaggery 13.4%
- Unsalted Butter 13.4%
- Dark Chocolate Chips 11.1%
- Ragi Flour (Finger Millet) 8.9%
- Almond Flour 8.9%
- Milk 7.8%
- Tapioca Starch 4.5%
- Cocoa Powder 3.3%
- Baking Powder 0.7%
- Vanilla Extract 0.7%
- Baking Soda 0.3%
- Iodized Salt 0.2%
Millet-powered and naturally sweetened. Thirteen ingredients, and you can pronounce all of them.
Allergens. Contains Tree Nuts (Almond), Milk (Butter), Soy (in chocolate chips). May contain traces of peanuts and sesame seeds.
The four things we would rather you heard from us
Dates are still sugar. Fruit sugar with the fibre still attached, which is a genuinely different thing from a spoon of refined sugar, but sugar all the same. We add no refined sugars to the bites. We do not pretend the dates are not there.
These are calorie-dense on purpose. Nuts, seeds and ghee are energy-rich foods. Two bites are a snack. The box is not a serving.
They go off faster than a supermarket bar. There are no preservatives in any of the seven. A short shelf life is what that costs, and it is the honest trade.
We never print "100%" on anything. FSSAI asked food businesses to stop using it. We would rather print the actual percentages, which is what this page is.
Now go and read someone else's
The point is not that our lists are short. It is that you can now read any list the same way. Pick up whatever is in your kitchen right now and try it.
- Flip the pack over. Ignore the front entirely.
- Read ingredient number one. That is most of what is inside.
- Find the fat. Is it named (butter, ghee) or vague ("edible vegetable oil")?
- Find the sweetener, and check whether it appears more than once under different names.
- Count the additive and INS numbers. Nought to two is ordinary. A crowd is a factory product.
If a brand will not print percentages, that is information too.
Labels built to survive this exact test
We would rather you ran this test on us than took our word for it. Every percentage is printed on our packs precisely so that step 1 and step 5 give you a real answer in ten seconds.
Once the method is automatic, the natural next step is applying it to the things already sitting in your kitchen, bread, ketchup, juice, health-drink powder. That is the subject of the ten-item kitchen breakdown. And if you want the bigger picture on what the back of a snack pack is really saying, start with what is really inside packaged snacks.
Frequently asked questions
How do I read a food label quickly?
Use a fixed order rather than reading everything. Look at the first three ingredients, then count how many different sugar names appear, then check whether flavour is added or real, then count the INS additive codes, and finally read the "of which sugars" line per 100 g. Five checks, about a minute at first and roughly ten seconds once it is habit.
Why are the first three ingredients so important?
Ingredients are listed by weight, heaviest first, so the first three make up most of what is in the pack. If refined wheat flour, sugar and palm oil are the top three, that is what you are mainly eating, regardless of what the front of the packet claims. Everything listed after them is present in much smaller amounts.
What names does sugar hide under on Indian labels?
Common ones include liquid glucose, glucose syrup, dextrose, invert sugar, invert syrup, fructose, corn syrup, maltodextrin, fruit juice concentrate, malt extract and cane crystals. Because each name is weighed separately, splitting sugar across several of them keeps any single one from appearing near the top of the ingredient list.
Do I need to memorise INS numbers?
No. INS is simply an international code so the same additive is named identically everywhere, and many are harmless everyday substances such as baking soda or citric acid. Counting is far more useful than decoding: zero to two additives is ordinary, while a long run of them indicates a product engineered for shelf life, colour and texture.
What counts as a high sugar content per 100g?
As a rough guide, under 5 g per 100 g is genuinely low, 5 to 20 g is a middle band where portion size decides, and above roughly 20 to 25 g means the product is a sweet. The World Health Organization advises keeping free sugars under 10% of daily energy intake, and under 5% for additional benefit.
Practise it five times and it is yours
The first label takes a full minute and feels like homework. By the fifth, your eye jumps to the right three places on its own, and you will never really stop doing it. It is the rare habit that costs ten seconds and pays for years.
Ulta karke dekho, flip it over. That is the entire skill.
Sources
- FSSAI. Food Safety and Standards (Labelling and Display) Regulations, 2020: ingredient order, declared percentages and the nutrition panel. fssai.gov.in
- Monteiro CA, et al. Ultra-processed foods: what they are and how to identify them. Public Health Nutrition, 2019: the cosmetic-additive marker test. pubmed.ncbi.nlm.nih.gov/30744710
- World Health Organization. Healthy diet fact sheet: free sugars below 10% of total energy intake, and under 5% for additional benefit. who.int
- ICMR-NIN. Dietary Guidelines for Indians, 2024. nin.res.in/dietaryguidelines
General information about food labelling, not medical or dietary advice. If you have a specific health condition, an allergy or special dietary needs, please speak to your doctor or a qualified dietitian.